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Management of Electronic Media
Management of Electronic Media
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Author : Alan Albarran
Publisher : Cengage Learning
ISBN# : 9788131501917
Pages : 360
Price :INR 288
Offer Price:INR 256
This book available on request
Book Description

MANAGEMENT OF ELECTRONIC MEDIA takes a broad perspective approach, providing students the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear, current illustrations and examples and a contemporary approach. Succinctly written, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.


  • Thorough and current coverage of all technical and industry standards presented in a succinct and accessible manner.
  • Numerous examples and illustrations, directly from industry use (Nielsen and Arbitron ratings sheets) help prepare students for their careers in electronic media management.
  • Contemporary approach to management keeps pace with converging technologies in the dynamic, exciting broadcast industry.
  • Case Studies, which conclude every chapter, provide students opportunities for critical thinking through real-world management scenarios, often where the student considers what decision they would make as media manager.

    Table Of Contents:


    List of Abbreviations and Acronyms.
  • Managing in the Electronic Media.
  • The Media Marketplace: Markets, Mergers, Alliances and Partnerships.
  • Ethics of Management.
  • Theories of Management.
  • Financial Management.
  • Managing Personnel.
  • Audiences and Audience Research.
  • Programming: Strategy and Distribution.
  • Marketing.
  • News and News Management.
  • Regulatory Influences and Electronic Media Management.
  • Electronic Media Management: The Role of Public Relations.
  • Technology and Electronic Media Management.

    Glossary of Key Terms.



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