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Home    Books    Radio Programming: Tactics And Strategy (Broadcasting & Cable Series)
Radio Programming: Tactics And Strategy (Broadcasting & Cabl...
Radio Programming: Tactics And Strategy (Broadcasting & Cable Series)
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Author : Eric Norberg
Publisher : Focal Press
ISBN# : 9780240802343
Pages : 191
Price :INR 4383
Offer Price:INR 3901
This book available on request
Book Description

A practical handbook for programming directors, this guide focuses on achieving specific objectives in todays modern, competitive environment. Radio Programming is designed to convey underlying principles and to assist the programmer in accomplishing specific objectives, without mandating exact implementation methods. Instead, it empowers station management and the PD to implement strategies that will work for the particular format and market niche. Radio Programming will be helpful for neophytes in programming, experienced programmers seeking further growth, air talent seeking to develop skills, and general managers trying to understand programming and effectively manage program directors without stifling creativity. It will also help general managers hire effective programmers.Eric Norberg is the editor and publisher of the Adult Contemporary Music Research Letter and a radio consultant. He has worked as a program director at several radio stations, as on-air talent and general manager, and has also operated a radio production company. For fourteen years he has written a weekly column on radio programming for The Gavin Report, a radio trade publication. Shows radio programmers how to work toward acheiving specific objectivesCoveys the principles of agressive radio programmingPart of the Broadcasting & Cable series


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