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Home    Books    The Business Of Culture: Strategic Perspectives On Entertainment And Media
The Business Of Culture: Strategic Perspectives On Entertain...
The Business Of Culture: Strategic Perspectives On Entertainment And Media
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Author : Et Al Joseph Lampel
Publisher : Lawrence Erlbaum Associates
ISBN# : 9780805855821
Pages : 344
Price :INR 4172
Offer Price:INR 3713
This book available on request
Book Description

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.


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