Shopping Cart : 0 Items
 
Home    Books    The Business Of Culture: Strategic Perspectives On Entertainment And Media
The Business Of Culture: Strategic Perspectives On Entertain...
The Business Of Culture: Strategic Perspectives On Entertainment And Media
 
Write a Review
Author : Et Al Joseph Lampel
Publisher : Lawrence Erlbaum Associates
ISBN# : 9780805855821
Pages : 344
Price :INR 4172
Offer Price:INR 3713
 
This book available on request
Buy
 
Book Description

The business of culture is the business of designing, producing, distributing, and marketing cultural products. Even though it gives employment to millions, and is the main business of many large and small organizations, it is an area that is rarely studied from a strategic management perspective. This book addresses this void by examining a wide range of cultural industries--motion pictures, television, music, radio and videogames--from such a perspective. The articles included in this book will be helpful to individuals who seek a better understanding of organizations and strategies in the entertainment and media sector. But it should also provide valuable insights to managers and entrepreneurs who operate in environments that share the creative uncertainty and performance ambiguity that characterize most cultural industries.

 

 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.