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Home    Books    The Small Screen: How Television Equips Us To Live In The Information Age
The Small Screen: How Television Equips Us To Live In The In...
The Small Screen: How Television Equips Us To Live In The Information Age
 
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Author : Brian L. Ott
Publisher : Oxford University Press
ISBN# : 9781405161558
Pages : 216
Price :INR 3158
Offer Price:INR 2811
 
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Book Description

Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s. Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90sTelevision is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s. Documenting a period when televisions underwent several dramatic changes, this book examines TV as a tool that helped viewers come to terms with the new, fast paced information age.

 

 
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