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Electronic Media Rating
Electronic Media Rating
 
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Author : Karen S. Buzzard
Publisher : Focal Press
ISBN# : 9780240800660
Pages : 128
Price :INR 1305
Offer Price:INR 1161
 
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Book Description

Explains the processes by which viewership of broadcast and cable programs is defined and calculated, and how these figures are used by the industry to sell advertising time and judge whether or not programming is successful.



 

 
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