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Fcb-Ulka Brand Building Advertisi
Fcb-Ulka Brand Building Advertisi
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Author : Parameswaran M.
Publisher : Tata Mcgraw-Hill
ISBN# : 0074633384
Pages : 0
Price :INR 650
Offer Price:INR 579
Out of Stock - On Order
Book Description
Advertising is a salemanship in print.The book`s author in a user-friendly style highlights the concepts and dwells on the process of genesis of a brand,where it emerges from the shadows of anonymity into limelight of brand equity.
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