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It Savvy: What Top Executives Must Know To Go From Pain To G...
It Savvy: What Top Executives Must Know To Go From Pain To Gain
 
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Author : Peter Weill & Jeanne W Ross
Publisher : Harvard Business Press
ISBN# : 978-1-4221-8101-0
Pages : 182
Price :INR 995
Offer Price:INR 886
 
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Book Description
In a global, digital economy, companies need to use IT to deliver timely information, cost-effective operations, and rapid innovation. Yet leaders at many firms fail to derive enough value from IT. It`s time to recognize that if IT isn`t a strategic asset in your company, it`s a strategic liability. IT Savvy is the essential playbook for using IT to drive bottom-line results. Respected IT experts Peter Weill and Jeanne W Ross argue that success in the digital economy will go to the companies that are smart about how they use IT. In fact, the authors` research at MIT`s Center for Information Systems Research shows that these "IT-savvy" companies generate 20 percent higher profits than their competitors do. Weill and Ross distill their vast knowledge, based on fifteen years of field-tested research in hundreds of firms, into a concise, actionable framework for gaining value from IT-starting today. Illustrated by examples from top-performing global companies such as UPS, Campbell Soup, 7-Eleven Japan, BT, State Street Corporation, and Procter & Gamble, the authors outline a set of capabilities and leadership actions required to make the journey to becoming IT savvy.
 
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