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BRAIN RE-ENGINEERING: The Art of Being Mentally Tough...
BRAIN RE-ENGINEERING: The Art of Being Mentally Tough
 
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Author : N S SRINIVASAN, G BALASUBRAMANIAN
Publisher : SAGE Response
ISBN# : 9780761997191
Pages : 220
Price :INR 750
Offer Price:INR 668
 
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Book Description
This futuristic and truly thought provoking book uses a unique methodology to discuss a range of contemporary management issues, especially those relating to organizational change and innovation. The authors have conceptualized a unique neurobiological framework which is designed to rejuvenate human ingenuity, and to help solve the overwhelming range of economic and existential problems that individuals face on a day to day basis.

Written in a simple and engaging style, the authors maintain that their novel framework, based on brain processes, can play a critical role in solving problems and facing the challenges that threaten to engulf organizations in the current competitive environment.
 
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