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Home    Books    LEGENDS IN MARKETING: CHRISTIAN GRÖNROOS: 8 Volume Set
LEGENDS IN MARKETING: CHRISTIAN GRÖNROOS: 8 Volume Set...
LEGENDS IN MARKETING: CHRISTIAN GRÖNROOS: 8 Volume Set
 
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Author : JAGDISH N SHETH
Publisher : SAGE India
ISBN# : 9788132110026
Pages : 1964
Price :INR 36000
Offer Price:INR 32040
 
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Book Description
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This seventh set in the series, consisting of 8 volumes, is a tribute to Dr. Christian Grönroos. One of the fathers of the school of service marketing and management that has internationally been labelled as The Nordic School of thought, Christian Grönroos has came out as the professor with the highest impact in two separate studies about the academic and societal impact of professors in business administration in Finland in 2007.

Christian Grönroos is, since 1999, Professor of Service and Relationship Marketing (prior to that, in 1984?99, Professor of International and Industrial Marketing) at Hanken School of Economics, Finland (Svenska handelshögskolan) and initiator and past chair of the board of the research and knowledge centre Centre for Relationship Marketing and Service Management (CERS) of this business university. He is Honorary Professor at Nankai University and Tianjin Normal University, P.R.China as well as at Oslo School of Management, Norway. Between 2002 and 2007, he served as Guest Professor of Service Management at Lund University (Campus Helsingborg), Sweden. Earlier in his career, he was Visiting Professor at Arizona State University.

He is a pioneer and leading scholar developing modern service marketing and service logic as well as relationship marketing and customer relationship management, and one of the earliest proponents of the term-service management to describe customer-oriented or market-oriented management based on a service logic in service and manufacturing firms.

He is a CSL Distinguished Faculty at Center for Services Leadership, Arizona State University, USA and an International Fellow at Service Research Centre (Centrum för tjänsteforskning), University of Karlstad, Sweden. In Finland he is scholarly affiliated (docent) with Åbo Academy University, Helsinki University of Technology (now part of Aalto University) and University of Tampere. He is also Honourary Member of the Italian Marketing Association and Guest Professor at Marketing Research Center of China.

He is a distinguished member of the Finnish Society of Sciences and Letters and since 2008 a member of the board of the Society.

Among his current academic administrative positions are member and chair of the university council as well as member of the academic council of Hanken School of Economics Finland.

This set has been edited by Jagdish N Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe, and Asia.

The volumes in this set include:

Volume 1: Service Marketing
Editor: Raymond P. Fisk
Volume 2: Service Management
Editor: Bo Edvardsson
Volume 3: Service Logic
Editor: Tore Strandvik
Volume 4: Service Quality
Editor: Larry Crosby
Volume 5: Relationship Marketing
Editor: David Ballantyne
Volume 6: Marketing Theory
Editor: Rod Brodie
Volume 7: Marketing Communication
Editor: Don Schultz
Volume 8: Internal Marketing, Research Approach, and Other Works
Editor: Lars-Johan Lindqvist
 
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