Shopping Cart : 0 Items
 
Home    Books    SALES AND DISTRIBUTION MANAGEMENT: An Indian Perspective
SALES AND DISTRIBUTION MANAGEMENT: An Indian Perspective...
SALES AND DISTRIBUTION MANAGEMENT: An Indian Perspective
 
Write a Review
Author : PINGALI VENUGOPAL
Publisher : SAGE Response
ISBN# : 9788178298481
Pages : 328
Price :INR 550
Offer Price:INR 490
 
Buy
 
Book Description
Though India has become a lucrative market for various companies, the unique characteristics of its market throw up a variety of challenges. Sales and Distribution Management: An Indian Perspective aims to understand these challenges.

Building on an understanding of the consumer decision process, the book defines the roles of marketing and selling strategies. Secondly adopting a customer-centric approach to sales and distribution management, the book deals with making strategic decisions keeping the end consumer in mind and making operational decisions keeping the channel member and the sales force in focus. It highlights the importance of behavioural transactions in completing a sale and also discusses the service orientation required for selling different products.

With its unique approach, generalized frameworks, elaborate research and extensive data analysis, this book will be of immense value to sales and distribution professionals of the Indian corporate sector and marketing departments of national and multinational companies in India. It is a highly recommended reading for students and teachers in Indian business schools studying Sales Management and Distribution Management.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.
Hot Sellers
  • Exit West
    INR 599
    INR 533
  • The Land of Stories: The Wishi...
    INR 499
    INR 444
  • How the BJP wins: Inside India...
    INR 399
    INR 355
  • Good Night Stories for Rebel Girls
    INR 799
    INR 711
  • How India Sees the World: Kaut...
    INR 599
    INR 533
  • The Greatest Urdu Stories Ever Told
    INR 699
    INR 622
  • The World’s Worst Children - 2
    INR 599
    INR 533
  • Remnants of a Separation: A Hi...
    INR 799
    INR 711
  • The Golden House
    INR 699
    INR 622
  • National Geographic Kids Alman...
    INR 699
    INR 622
  • The Ministry of Utmost Happiness
    INR 599
    INR 533
  • I Do What I Do
    INR 699
    INR 622
  • A Legacy of Spies
    INR 599
    INR 533
  • Alex Rider 11: Never Say Die
    INR 399
    INR 355
  • Evolving with Subramanian Swam...
    INR 699
    INR 622