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Home    Books    SOCIAL MARKETING, 4E: Influencing Behaviors for Good
SOCIAL MARKETING, 4E: Influencing Behaviors for Good...
SOCIAL MARKETING, 4E: Influencing Behaviors for Good
 
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Author : NANCY R LEE, PHILIP KOTLER
Publisher : SAGE South Asia
ISBN# : 9788132110200
Pages : 516
Price :INR 550
Offer Price:INR 490
 
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Book Description
This is the definitive textbook for the planning and implementation of programs designed to bring about social change. The authors take key marketing principles and show readers how to apply them to campaigns and efforts to improve health, decrease injuries, protect the environment, build communities, and enhance financial well-being. Social marketing has grown in its sophistication and application to a wider array of social problems, and the Fourth Edition captures the momentum and excitement of this burgeoning field.

Passwork-protected Instructor Resources at www.sagepub.com/leesocial4e include powerpoint slides, chapter summaries, discussion questions, and social marketing planning worksheets.
 
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