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THE (UN)COMMON SENSE OF ADVERTISING: Getting the Basics Righ...
THE (UN)COMMON SENSE OF ADVERTISING: Getting the Basics Right
 
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Author : SANJAY TIWARI
Publisher : SAGE India
ISBN# : 9780761997368
Pages : 320
Price :INR 575
Offer Price:INR 512
 
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Book Description
Written in a simple and lucid style and using illustrations and graphics, the book explores important issues such as:
- what is advertising, and why and how it works;
- its relevance and the role it plays in marketing and brand building; and
- the key elements of advertising planning, creation and implementation.
 
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