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THE CRAFT OF COPYWRITING
THE CRAFT OF COPYWRITING
 
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Author : JUNE A VALLADARES
Publisher : SAGE Response
ISBN# : 9780761994244
Pages : 288
Price :INR 650
Offer Price:INR 579
 
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Book Description
Written by a professional copywriter and trainer who rose to become the creative director of one of India`s leading advertising agency, this unique book provides provides an insider`s insight into the nuances of copywriting. Using a direct and anecdotal style, June Valladares shares her experience and `secrets` that made her an acclaimed copywriting professional. This book is designed as a step-by-step guide to writing advertising copy that sells with each chapter serving as a building block for the next. A unique feature of the book is the inclusion of `guest` pieces by some of India`s advertising `greats`, such as Gerson da Cunha, Alyque Padamsee, Roda Mehta and Frank Simoes.
 
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