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THE PRACTICE OF MAKING STRATEGY: A Step-by-Step Guide...
THE PRACTICE OF MAKING STRATEGY: A Step-by-Step Guide
 
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Author : FRAN ACKERMANN, COLIN EDEN, IAN BROWN
Publisher : SAGE Response
ISBN# : 9788178294551
Pages : 264
Price :INR 475
Offer Price:INR 423
 
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Book Description
The Practice of Making Strategy is a highly practical book that takes the student as well as the practitioner through the process of making strategy with a management team. Based on a wealth of organizational applications in large and small organizations, public and not-for-profit as well as commercial settings, this book presents techniques that can be applied to develop a business model and to manage key strategic issues. The techniques outlined can be used to develop strategies for units, departments and operating companies, as well as for a complete organization.

The book combines powerful theories from the fields of strategic management, social psychology, psychology, operational research, and organizational behaviour. Insightful and simply written, it will be core reading for MBA students and will also be extremely useful for managers and consultants wanting to do their own strategy making.
 
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