Shopping Cart : 0 Items
 
Home    Books    TWENTY BRAND MANTRAS, 2E: Finding a Place in the Minds and Hearts of Consumers
TWENTY BRAND MANTRAS, 2E: Finding a Place in the Minds and H...
TWENTY BRAND MANTRAS, 2E: Finding a Place in the Minds and Hearts of Consumers
 
Write a Review
Author : JAGDEEP KAPOOR
Publisher : SAGE Response
ISBN# : 9788178299433
Pages : 116
Price :INR 295
Offer Price:INR 263
 
Buy
 
Book Description
This concise and practice-based book is aimed at helping marketeers develop winning brand strategies. It presents 24 action-oriented mantras which can help launch, build, rejuvenate and grow successful brands.

24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers (Second Edition) is an excellent guide for building brands with a consumer-focus approach. The updated version of the book covers all the important elements of marketing including segmentation, advertising, promotion, sales, distribution, product portfolio design, pricing and customer service. Well illustrated with examples of latest brands, the book is a must read for brand managers, entrepreneurs, marketing managers, advertising professionals and management students.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.
Hot Sellers
  • Exit West
    INR 599
    INR 533
  • The Land of Stories: The Wishi...
    INR 499
    INR 444
  • How the BJP wins: Inside India...
    INR 399
    INR 355
  • Good Night Stories for Rebel Girls
    INR 799
    INR 711
  • How India Sees the World: Kaut...
    INR 599
    INR 533
  • The Greatest Urdu Stories Ever Told
    INR 699
    INR 622
  • The World’s Worst Children - 2
    INR 599
    INR 533
  • Remnants of a Separation: A Hi...
    INR 799
    INR 711
  • The Golden House
    INR 699
    INR 622
  • National Geographic Kids Alman...
    INR 699
    INR 622
  • The Ministry of Utmost Happiness
    INR 599
    INR 533
  • I Do What I Do
    INR 699
    INR 622
  • A Legacy of Spies
    INR 599
    INR 533
  • Alex Rider 11: Never Say Die
    INR 399
    INR 355
  • Evolving with Subramanian Swam...
    INR 699
    INR 622