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A Never-Before World : Tracking The Evolution of Consumer I...
 A Never-Before World : Tracking The Evolution of Consumer India
 
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Author : Rama Bijapurkar
Publisher : Penguin
ISBN# : 9780670086795
Pages : 354
Price :INR 699
Offer Price:INR 622
 
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Book Description
Five Years after We Are Like That Only, her seminal and bestselling study on the logic of Consumer India, Rama Bijapurkar takes stock of its evolution in her new book. She starts with the point that emerging markets- the queen of which is India- are a never- before world.
 
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