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Copycats: How Smart Companies Use Imitation To Gain A Strate...
Copycats: How Smart Companies Use Imitation To Gain A Strategic Edge
 
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Author : Oded Shenkar
Publisher : Harvard Business Press
ISBN# : 978-1-4221-2673-8
Pages : 241
Price :INR 995
Offer Price:INR 886
 
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Book Description
In the business world, imitation gets a bad rap. We see imitating firms as ""me too"" players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit. In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation the exact or broad-brushed copying of an innovation is as critical to prosperity as innovation. Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others` trials. Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: - How to select the right model to imitate. - How to avoid oversimplification of a model. - Which imitation strategy to use. - How to prepare and execute an implementation plan. Engaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
 
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