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Building Global Biobrands
Building Global Biobrands
 
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Author : Francoise Simon And Philip Kotler
Publisher : Free Press
ISBN# : 0-7432-2244-X
Pages : 336
Price :INR 1688
Offer Price:INR 1502
 
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Book Description
From medicine and defense to food and cosmetics, biotechnological breakthroughs are creating huge new global market opportunities as well as unprecedented challenges. Companies from mega-pharmaceuticals to infotech giants and biotech start-ups must radically rethink their business models. In the first book on the business of biotechnology, Francoise Simon and Philip Kotler combine their biotechnology and marketing expertise to show managers how to innovate with bionetworks, win customers with biobrands, and create sustainable advantage worldwide.
 
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