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The Event Marketing Handbook
The Event Marketing Handbook
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Author : Allison Saget
Publisher : Kaplan
ISBN# : 1-4195-1506-3
Pages : 300
Price :INR 1350
Offer Price:INR 1202
Out of Stock - On Order
Book Description
In the Event Marketing Handbook, seasoned pro Allison Saget offers comprehensive advice to professionals on how organizations can reach their sales goals through her unique “EvenrBLT” approach that integrates Brand Recognition, Lead Generation, and Thought Leadership. EventBLT centers around two important themes: extending the brand and shorting the sales cycle. In this step-by-step guide, readers will learn now to: • Integrate events into the marketing mix. • Improve brand recognition through creative tools. • Generate and act upon solid leads before, during, and after an event. • Leverage speaking opportunities to establish thought leadership. • Think like a salesperson – build customer loyalty through event marketing.
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