Shopping Cart : 0 Items
 
Home    Books    A Big Life (In Advertising)
A Big Life (In Advertising)
A Big Life (In Advertising)
 
Write a Review
Author : Mary Wells Lawrence
Publisher : Touchstone
ISBN# : 0-7432-4586-5
Pages : 307
Price :INR 759
Offer Price:INR 676
 
Out of Stock - On Order
Buy
 
Book Description
From her role as fledgling copywriter at Doyle Dane Bernbach – the agency that made big-car-obsessed America fall in love with the funny little Volkswagen-to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence’s life in advertising couldn’t be any bigger. As The New York Observer put it, her agency, Wells Rich Greene, created ads that “etched indelible phrases into the public imaginations: ‘Flick your Bic’ and ‘I Love New York!’ and ‘Plop plop, fizz fizz, oh what a relief it is.” For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller’s art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and craziness.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.