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Brand Failures
Brand Failures
 
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Author : Matt Haig
Publisher : Kogan Page
ISBN# : 0-7494-4655-2
Pages : 260
Price :INR 295
Offer Price:INR 263
 
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Book Description
Brand Failure takes a riveting look at what happens when global giant like McDonald’s and Coca-Cola launch major brands which fail spectacularly, and at great Haig approaches his subject in a truly entertaining style – yes, this is a business book that is actually fun to read – but his message is deadly serious. He reveals what went wrong in every case and provides a valuable checklist of lessons learnt. A tour of Matt Haig’s fascinating hall of failure will alert you to potential dangers and show you how to ensure a long, healthy life your brand.
 
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