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Niche Marketing - Concepts And Experiences
Niche Marketing - Concepts And Experiences
 
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Publisher : Icfai/Hydrabad/Direct
ISBN# : 81-314-0389-0
Pages : 288
Price :INR 450
Offer Price:INR 401
 
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Book Description
One strategic decision any company needs to take is whether to target a niche market, or to cater to a segment of a market, or to position itself as a mass marketer. If the company believes in a high volume low margin game, mass marketing would be ideal.
 
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