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Lifestyle Marketing - Concepts And Cases
Lifestyle Marketing - Concepts And Cases
 
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Publisher : Icfai/Hydrabad/Direct
ISBN# : 81-314-0586-9
Pages : 212
Price :INR 400
Offer Price:INR 356
 
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Book Description
In the current cut-throat business environment, marketers have to keep pace with changing consumer behavior and peoples lifestyles. Consumers have to be drawn in through novel marketing techniques, as customers no longer buy products the way they used to
 
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