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Brand Management: Financial Perspectives
Brand Management: Financial Perspectives
 
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Publisher : Icfai/Hydrabad/Direct
ISBN# : 81-314-0627-X
Pages : 248
Price :INR 425
Offer Price:INR 378
 
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Book Description
In this dynamic and rapidly changing environment, market leadership is under constant threat. In this milieu of fierce and, at times, unfair competition, managements across the world are in search of adequate responses to survive and achieve sustainable
 
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