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Destination Branding: An Introduction
Destination Branding: An Introduction
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Publisher : Icfai/Hyderabad/Direct
ISBN# : 81-314-0713-6
Pages : 276
Price :INR 450
Offer Price:INR 401
Out of Stock - On Order
Book Description
All products require a branding effort to successfully compete for customers, and places are no exception. Destination Branding is all about discovering the true essence of a place (city, state, nation), developing it into core competency by incorporating
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