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Advertising - Innovative Media Options
Advertising - Innovative Media Options
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Author :
Publisher : Icfai/Hyderabad/Direct
ISBN# : 81-314-0081-6
Pages : 250
Price :INR 425
Offer Price:INR 378
Out of Stock - On Order
Book Description
This book explores the use of innovative media by advertisers like search engine advertising, viral marketing, blogs, word-of-mouth marketing, SMS advertising, advergaming and more. It gives practical applications of advertising, beginning with the evolut
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