Shopping Cart : 0 Items
 
Home    Books    Brand Positioning - Strategies For Competitive Advantage
Brand Positioning - Strategies For Competitive Advantage...
Brand Positioning - Strategies For Competitive Advantage
 
Write a Review
Author : Subroto Sengupta
Publisher : Tata Mcgraw Hill
ISBN# : 0-07-058159-2
Pages : 297
Price :INR 275
Offer Price:INR 245
 
Out of Stock - On Order
Buy
 
Book Description
How, in short, do you secure a competitive advantage for your brand? Especially in a ‘me-too’ situation. The author answers all these questions, and more, by discussing the concepts and principles involved in developing a sound positioning strategy. He brings into focus its practice and application with case and examples from the Indian market. A large number of packaged goods, as well as, some widely used durables such as two-wheelers, TV sets, etc. have been analysed.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.
Hot Sellers
  • Exit West
    INR 599
    INR 533
  • The Land of Stories: The Wishi...
    INR 499
    INR 444
  • How the BJP wins: Inside India...
    INR 399
    INR 355
  • Good Night Stories for Rebel Girls
    INR 799
    INR 711
  • How India Sees the World: Kaut...
    INR 599
    INR 533
  • The Greatest Urdu Stories Ever Told
    INR 699
    INR 622
  • The World’s Worst Children - 2
    INR 599
    INR 533
  • Remnants of a Separation: A Hi...
    INR 799
    INR 711
  • The Golden House
    INR 699
    INR 622
  • National Geographic Kids Alman...
    INR 699
    INR 622
  • The Ministry of Utmost Happiness
    INR 599
    INR 533
  • I Do What I Do
    INR 699
    INR 622
  • A Legacy of Spies
    INR 599
    INR 533
  • Alex Rider 11: Never Say Die
    INR 399
    INR 355
  • Evolving with Subramanian Swam...
    INR 699
    INR 622