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Born To Buy
Born To Buy
 
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Author : Juliet B. Schor
Publisher : Scribner
ISBN# : 0-684-87056-8
Pages : 292
Price :INR 894
Offer Price:INR 796
 
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Book Description
Marketing targeted at kid is virtually everywhere – in classrooms and textbooks, on the Internet, even at Girl Scout meetings, slumger parties, and the playground. Product placement and other innovations have introduced more subtle advertising to movies and television. Drawing on her own survey research and unprecedented access to the advertising industry, Juliet B. Schor, New York Times bestselling author of The Overworked American, examines how marketing efforts of vast size, scope, and effectiveness have created “commercialized children”.
 
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