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Cases In Hospitality Marketing And Management
Cases In Hospitality Marketing And Management
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Author : Robert C.Lewis
Publisher : John Wiley & Sons, Inc
ISBN# : 0-471-50898-5
Pages : 349
Price :INR 1887
Offer Price:INR 1679
Out of Stock - On Order
Book Description
The use of case studies as a pedagogical tool has long been prevalent in many disciplines including most relevant here, business schools, their use, however, has been sorely limited in hospitality programs. There has been a very real reason for this; there just weren`t cases readily available and current. This book is written specifically to alleviate that problem. Personally, the author has found the case study methods to be such a powerful learning tool with tremendous acceptance by students at all levels, that he sometimes wonders how he ever taught without them. the major thrust of the cases in this book is on hospitality marketing its use, however is not limited to those classes. First if you accept the premise, as the author contends, that every act of hospitality management sis also an act of marketing because it impact the customer then it becomes clear that this text can also used in a management course.
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