Shopping Cart : 0 Items
 
Home    Books    Cases In Hospitality Marketing And Management
Cases In Hospitality Marketing And Management
Cases In Hospitality Marketing And Management
 
Write a Review
Author : Robert C.Lewis
Publisher : John Wiley & Sons, Inc
ISBN# : 0-471-50898-5
Pages : 349
Price :INR 1887
Offer Price:INR 1679
 
Out of Stock - On Order
Buy
 
Book Description
The use of case studies as a pedagogical tool has long been prevalent in many disciplines including most relevant here, business schools, their use, however, has been sorely limited in hospitality programs. There has been a very real reason for this; there just weren`t cases readily available and current. This book is written specifically to alleviate that problem. Personally, the author has found the case study methods to be such a powerful learning tool with tremendous acceptance by students at all levels, that he sometimes wonders how he ever taught without them. the major thrust of the cases in this book is on hospitality marketing its use, however is not limited to those classes. First if you accept the premise, as the author contends, that every act of hospitality management sis also an act of marketing because it impact the customer then it becomes clear that this text can also used in a management course.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.
Hot Sellers
  • Exit West
    INR 599
    INR 533
  • The Land of Stories: The Wishi...
    INR 499
    INR 444
  • How the BJP wins: Inside India...
    INR 399
    INR 355
  • Good Night Stories for Rebel Girls
    INR 799
    INR 711
  • How India Sees the World: Kaut...
    INR 599
    INR 533
  • The Greatest Urdu Stories Ever Told
    INR 699
    INR 622
  • The World’s Worst Children - 2
    INR 599
    INR 533
  • Remnants of a Separation: A Hi...
    INR 799
    INR 711
  • The Golden House
    INR 699
    INR 622
  • National Geographic Kids Alman...
    INR 699
    INR 622
  • The Ministry of Utmost Happiness
    INR 599
    INR 533
  • I Do What I Do
    INR 699
    INR 622
  • A Legacy of Spies
    INR 599
    INR 533
  • Alex Rider 11: Never Say Die
    INR 399
    INR 355
  • Evolving with Subramanian Swam...
    INR 699
    INR 622