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One To One B2b
One To One B2b
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Author : Peppers Don
Publisher : Wiley
ISBN# : 0385494092
Pages : 0
Price :INR 1012
Offer Price:INR 901
Out of Stock - On Order
Book Description
In the broad arena of business-tobusiness commerce, organizations will rise or fall on the basis of their abilities to cultivate one-to one relationships with their customers. In a series of richly detailed case studies, the author paint vivid portraits of B2B organisations wrestling with front-burner issues such as channel complexity, customer valuation, account development, sales force automation and new modes of compensation.
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