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Strategy Maps
Strategy Maps
 
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Author : Robert S. Kaplan And David P. Norton
Publisher : Hbs Press
ISBN# : 978-1-59139-134-0
Pages : 454
Price :INR 2363
Offer Price:INR 2103
 
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Book Description
More than 75 percent of the average firm's market value if derived from intangible assets that traditional financial metrics don't capture. Arguing that firms can't manage what they can't measure, Robert S. Kaplan and David P. Norton introduced a revolutionary performance measurement system called the Balanced Scorecard to enable companies to quantify critical intangibles such as people, information, and culture.
 
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