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Corporate Communications
Corporate Communications
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Author : Joseph Fernandez
Publisher : Response Books
ISBN# : 0-7619-9746-6
Pages : 282
Price :INR 340
Offer Price:INR 303
Out of Stock - On Order
Book Description
corporate communications has come into its own. After decades in the shadow of Public, it is today recognized as a holistic and important brand-building approach in the business world. this lucid book is a compelling introduction to contemporary corporate communications and its practical application in the modern organization. Joseph Fernandez makes a case of corporate communications as the cornerstone of any corporate growth strategy. He does this by highlighting communication approaches drawn from the worlds of advertising, journalism and public relations. the main arguments are supported by four real life case studies and the book is replete with corporate success stories and personal insights from some of the finest professionals in the business of communications in India and Abroad.
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