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Opportunities And Strategies For Indian Business
Opportunities And Strategies For Indian Business
 
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Author : Sj Phansalkar
Publisher : Response Books
ISBN# : 0-7619-3333-6
Pages : 231
Price :INR 540
Offer Price:INR 481
 
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Book Description
In recent years, the indian business environment has undergone radical and rapid changes. Most firms had no choice but to respond to these new challenges in order to survive and grow. Based on extensive research, this insightful book examines the manner in which indian business have responded to change in general and, in particular, to the rapidly changing economic environment. SJ Phansalkar demonstrates that there is a clear link between well thought-out strategic business behaviour and good performance. Those firms that behaved more proactively when faced with change have generally fared well by developing new products, adopting cutting-edge technologies, and adapting quickly to the changing market realities. Those that resorted to opportunistic methods, the author argues, may have enjoyed limited success in the short-term but have eventually stagnated.
 
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