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Home    Books    New Perspectives In Rural & Agricultural Marketing - Includes Case Studies
New Perspectives In Rural & Agricultural Marketing - Include...
New Perspectives In Rural & Agricultural Marketing - Includes Case Studies
 
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Author : Ramkishen.Y
Publisher : A Jaico Book
ISBN# : 81-7992-085-2
Pages : 272
Price :INR 250
Offer Price:INR 223
 
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Book Description
Rural marketing is not just about selling in rural areas but also buying from them. it involves selling manufactured and consumer goods to rural consumers, agricultural inputs to farmers, and buying agricultural produce for urban Indian and foreign markets. The fast-changing economic situation, both in india and the world markets, had led to new perspectives in both the theory and practice of rural and agricultural marketing this book deals with profiles of rural marketing, rural consumers, rural marketing strategies, products, pricing, distribution, sales forces and promotion. It also covers the economics of agriculture
 
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