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Manage For Profit Not For Market Share
Manage For Profit Not For Market Share
 
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Author : Hermann Simon, Frank F. Bilstein And Frank Luby
Publisher : Hbs Press
ISBN# : 1-59139-526-7
Pages : 232
Price :INR 2363
Offer Price:INR 2103
 
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Book Description
In highly contested markets, achieving sustainable increases in profits has grown more difficult than ever. After all, most companies have exhausted cost-cutting as a source of savings. Competition is fierce. And breakthrough innovations are hard to come by. Faced with these constraints, many managers have focused single-mindedly on building and preserving market share to fuel new profits.
 
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