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Handbook Of Consumer Behaviour, Tourism, And The Internet...
Handbook Of Consumer Behaviour, Tourism, And The Internet
 
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Author : Juline E. Mills And Rob Law
Publisher : Thhp
ISBN# : 0-7890-2599-x
Pages : 314
Price :INR 2697
Offer Price:INR 2400
 
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Book Description
The growing acceptance and use of the Internet as an increasingly valuable travel tool has tourism and hospitality businesses taking a critical look at their business-to-customer online environments while ponderig such questions as, "How do I get people to visit my Web site?" "Is Web Site attracting the `right`kind of e-consumers? and "How do I turn browers, into buyers?"
 
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