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Authenticity - What Consumer Really Want
Authenticity - What Consumer Really Want
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Author : James H. Gilmore And B. Joseph Pine Ii
Publisher : Hbs Press
ISBN# : 978-1-59139-145-6
Pages : 299
Price :INR 1819
Offer Price:INR 1619
Out of Stock - On Order
Book Description
It`s a paradox of today`s Experience Economy: the more contrived the world seems, the more we all demand what`s real. As reality is qualified, altered, and commercialized, consumers respond to what is engaging, personal, memorable and above all, authentic. If customers don`t view your offerings as real, you`ll be branded inauthentic - fake! and risk losing sales.
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