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The Backroom Brigade
The Backroom Brigade
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Author : Seetha
Publisher : Penguin Books
ISBN# : 0-67-099904-0
Pages : 212
Price :INR 375
Offer Price:INR 334
Out of Stock - On Order
Book Description
Back in 1993, American Express launched its rupee cards in India. It was an operation similar to those it was running in other countries. Except for the curious fact that while the quality of the operations seemed to be better than elsewhere, the costs were much lower. Certain that something was wrong with the figures, the company`s comptroller visited India, and found that the reports were indeed correct.
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