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The Ranbaxy Story
The Ranbaxy Story
 
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Author : Bhupesh Bhandari
Publisher : Penguin Books
ISBN# : 0-14-400097-0
Pages : 239
Price :INR 295
Offer Price:INR 263
 
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Book Description
It took a sleeping pill to get a somnolent company up and running. The drug was Calmpose - Ranbaxy`s answer to Roche`s Valium and its launch in 1969 was the hitherto unknown company`s first step on the long road to global stardom. The Ranbaxy Story sets down, for the first time, Ranbaxy`s remarkable journey from a distributor of medicine to a multinational corporation, deriving over eighty per cent of its business from outside India.
 
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