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Discount Business Strategy
Discount Business Strategy
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Author : Michael Moesgaard Andersen &B Flemming Poulfelt
Publisher : Wiley
ISBN# : 978-81-265-1316-1
Pages : 306
Price :INR 299
Offer Price:INR 266
Out of Stock - On Order
Book Description
The aspiration to adopt the right strategy still prevails over the business world. But is there a single "best" strategy for a company? Can an organization create sustainable competitive advantage from an `off- the peg` strategy? And are most companies likely to craft a strategy that genuinely creates uncontested market space and makes the competition irrelevant?
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