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Home    Books    Meatball Sundae - How New Marketing Is Transforming The Business World
Meatball Sundae - How New Marketing Is Transforming The Busi...
Meatball Sundae - How New Marketing Is Transforming The Business World
 
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Author : Seth Godin
Publisher : Piatkus
ISBN# : 978-0-7499-2831-5
Pages : 230
Price :INR 810
Offer Price:INR 721
 
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Book Description
As Seth Godin explains it in his remarkable new book, meatballs are the basic staples, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine on their companies. The problems? New marketing is lousy at selling meatballs.
 
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