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Taking Traditional Knowledge To The Market
Taking Traditional Knowledge To The Market
 
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Author : Maarten Bode
Publisher : Orient Longman
ISBN# : 81-250-3315-7
Pages : 259
Price :INR 585
Offer Price:INR 521
 
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Book Description
Taking Traditional Knowledge to the Market explores the paradox at the heart of the ayurvedic and unani medicine manufacturing industry - to present itself as both modern and traditional, and common and professional at the same time. On the one hand the natural, wholesome and authentic nature of these medicines is juxtaposed with the `synthetic`, `violent` and `iatrogenic` character of western medicines, which dominate the Indian market.
 
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