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Sneaker Wars
Sneaker Wars
 
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Author : Barbara Smit
Publisher : Harper Collins
ISBN# : 978-0-06-124657-9
Pages : 384
Price :INR 1367
Offer Price:INR 1217
 
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Book Description
Adidas and Puma are two of the biggest global brands in sports, paying stars, clubs, and competitions to show off their labels iin stadiums and across magazines pages. In Sneaker Wars, journalist Barbara Smit reveals the dramatic, character-driven story of these two powerhouses. Started in their mother`s laundry room in Germany, Adi and Rudi Dassler`s shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them apart; by the end of world war II, the brothers split the company, dividing their family and hometown.
 
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