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Billion Dollar Lessons
Billion Dollar Lessons
 
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Author : Paul B. Carroll And Chunka Mui
Publisher : Portfolio
ISBN# : 978-1-59184-219-4
Pages : 310
Price :INR 495
Offer Price:INR 441
 
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Book Description
In the 1960s, IBM CEO Tom Watson called an excutive into his office after his venture lost $10 million. The man assumed he was being fired. Watson told him, ""Fired? Hell, I spent $10 million educating you. I just want t be sure you learned the right lessons."" In Billioin-Dollar Lessons, Paul Carroll and Chunka Mui draw on research into more than 750 business failures to reveal the misguided tactics that mire companies over and over. There are thousands of books about successful companies but virtualy none about the lessons to be learned from those that crash and burn.
 
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