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What Would Google Do?
What Would Google Do?
 
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Author : Jeff Jarvis
Publisher : Harper
ISBN# : 978-0-06-170971-5
Pages : 257
Price :INR 371
Offer Price:INR 330
 
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Book Description
In a book that`s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book`s central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It`s about you.
 
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