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Tangible Strategies For Intangible Assets
Tangible Strategies For Intangible Assets
 
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Author : John Berry
Publisher : Mc Graw Hill
ISBN# : 978-0-07-141286-5
Pages : 324
Price :INR 295
Offer Price:INR 263
 
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Book Description
While guidelines now exist for the financial valuation of intangible assets, managing them for maximum value is new territory for many organizations. Tangible Strategies for Intangible Assets provides an insightful, in-depth examination of methods for measuring and managing the value of intangibles in an organization and maximising opportunities for realzing their full value.
 
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