Shopping Cart : 0 Items
 
Home    Books    Design-Driven Innovation
Design-Driven Innovation
Design-Driven Innovation
 
Write a Review
Author : Roberto Verganti
Publisher : Harvard Business Press
ISBN# : 978-1-4221-2482-6
Pages : 272
Price :INR 1250
Offer Price:INR 1113
 
Out of Stock - On Order
Buy
 
Book Description
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don`t push new technologies; they push new meanings.
 
DISCLAIMER
  • The book summary and image may vary as per the binding and edition available of the same title.
  • Book reviews are added by registered customers. They need not necessarily have read or bought the book.
  • These books are not available for reading online from this website or for free download in PDF or ebook format.
  • Price can change or vary due to reprinting, price change by publisher or sourcing cost change for imported books.
  • The presently available edition will only be supplied at the present best possible price.