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The Starbucks Experience: 5 Principles For Turning Ordinary ...
The Starbucks Experience: 5 Principles For Turning Ordinary Into Extraordinary
 
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Author : Jospeh A Michelli
Publisher : Tata Mcgraw Hill
ISBN# : 978-0-07-063676-7
Pages : 208
Price :INR 395
Offer Price:INR 352
 
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Book Description
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world`s "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer.
 
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