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Profit From The Core: A Return To Growth In Turbulent Times...
Profit From The Core: A Return To Growth In Turbulent Times
 
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Author : Chris Zook & James Allen
Publisher : Harvard Business
ISBN# : 978-1-4221-3111-4
Pages : 178
Price :INR 995
Offer Price:INR 886
 
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Book Description
Ninety percent of companies worldwide failed to achieve sustained, profitable growth over the past decade. While current business wisdom calls for ""new rules"" for strategy and organization, a breakthrough book reveals that the answer to the growth dilemma actually lies in basic, enduring economic principles. Based on a sweeping ten-year study of more than two thousand technology, service, and product companies in a variety of industries, Profit from the Core argues that most growth strategies fail to deliver value-or even destroy it-primarily because they wrongly diversify from the core business. The authors contend that this timeless strategic precept-building market power in a well-defined core-remains the key source of competitive advantage and the most viable platform for successful expansion.
 
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