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Home    Books    The Experience Effect: Engage Your Customers With A Consistent And Memorable Brand Experience
The Experience Effect: Engage Your Customers With A Consiste...
The Experience Effect: Engage Your Customers With A Consistent And Memorable Brand Experience
 
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Author : Jim Joseph
Publisher : Amacom
ISBN# : 978-0-8144-1554-2
Pages : 222
Price :INR 1170
Offer Price:INR 1041
 
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Book Description
There are literally hundreds, maybe thousands, of strategies you could use to market your products or services. But unless those strategies are seamlessly integrated to create a lasting impression and a deep hold on your customer, your brand will never quite rise above the competition, and your business or service never shine like it should. Whether it`s online, offline, or at the retail level, The Experience Effect shows you how to link your advertising, packaging, website, messaging, and more to create a memorable and immensely appealing experience for customers. Packed with astute assessments of many of the brands that surround us in daily life-Pottery Barn, The Biggest Loser, Keebler, Marriott, and others-this clear, practical book helps you recognize the immense impact of branding and gives you deceptively simple, highly effective strategies for creating a consistent, compelling, and lasting "experience effect."
 
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